Next time you decide to ask a car enthusiast
what your car is worth or what you ought to spend on a car, tread
with care. Many of them know less than you (or they) think, according
to a new study by Carbidder.com, the new online used car sales and
auction site.
The company researched over 1000 car owners. Of
these 17% said they were good or excellent at getting a great deal
when buying or selling a car -this rose to one in five among the
men studied. 21% had been to car auctions and 26% said they had
a good or excellent knowledge of cars – again rising to 36%
among men.
Yet when these same car-savvy enthusiasts were
asked to value four different second hand cars, either as a buyer
or seller, few displayed the talents they had described.
The cars they were tasked with selling were a 1999
Volkswagen Golf GT TDI and a 2002 Peugeot 307 5 door hatchback.
Both cars were in good condition, had full service histories and
average mileage for their ages.
In both instances the participants vastly underestimated
the prices the cars would secure in private sales. A massive 91%
overall undervalued the Volkswagen Golf – a third reckoning
it would fetch just £5,000 to £5,500. In fact in a good
private sale, the car would fetch around £7,600. Even 58%
of those who said their knowledge of cars was excellent, underestimated
its sale value – and half the ‘good dealmakers’
in the study would have not secured its proper price if they had
been driving the deal.
Similarly with the Peugeot, just 11% of those who
said they had a good knowledge of cars correctly estimated that
a good private sale price for the car would be around £8,400.
A massive 58% were more than happy to accept far less for the car.
As car buyers the group fared little better. Asked
what they would pay a private seller for a BMW M3 Convertible almost
a third would pay more than £15,000 – the car’s
good price at a private sale. A fifth of those who said they are
excellent at getting a good deal would also pay too much.
The experts found it easier to put a price on the Renault Megane
1.6 hatchback – with 18% getting it right – but again
44% vastly over estimated its worth.
Selene Regan, founder of Carbidder.com isn’t
surprised by the findings: “People find it incredibly difficult
to judge cars - especially when put on the spot. There are so many
factors to consider – and it’s quite an emotional subject
too – some people will simply pay that bit more for a car
they really like.”
According to Selene, it is through this emotion that great deals
can be made on auction sites like Carbidder.com.
“Someone selling a car through a site like
ours can fix a reserve price. That way they know they are going
to get the minimum they want…but they also know that if their
car catches the right buyer at the right moment, they could walk
away with a fantastic sale price. Equally we have seen buyers come
to our site and secure an unbelievable price on a dream car. It’s
this thrill of a potential great deal which is driving traffic to
our site.”
Carbidder.com’s research bears this out.
Over 45% of the 1000 car owners studied said that the biggest advantage
of buying a car online was that you could get a lower price, 21%
said you could bargain more easily, 43% said you were offered more
choice and one in five said you could get a good deal.
To help sellers and buyers value their vehicles
prior to listing or bidding Carbidder.com features a paid for online
Glasses valuation service. As a special offer, Carbidder.com is
offering a free Glasses car evaluation voucher – worth £2.95
– to the first 400 people who place a bid for a car on the
site.
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