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 CARBIDDER IN THE PRESS
 Regional Press Coverage
24/04/2004 - Motorist Survey shows 70% have bought on internet
25/03/2004 - Hooked on the net
24/03/2004 - Online car sale site shows trade shift
01/04/2004 - Me and my Motor
20/03/2004 - Buyers go online
 National Press Coverage
01/04/2004 - Me and my motor. I'll go without a new outfit to by a BMW
19/03/2004 - Midland motorists on 'superhightway'
(Express & Star - Sity)
19/03/2004 - Midland motorists on 'superhightway'
(Express & Star - Stafford)
 Motor Trade Publication Coverage
June 2004 - Can you guess what its worth?
27/05/2004 - Car buyers attracted to online
May 2004 - Delivery option added to online car auction site
26/03/2004 - One-in-three will travel 1000 miles to by a used car
05/04/2004 - MOTORTRADER used car report. Distance no object for the used buyer

Carbidder’s recent Press launch resulted in coverage in both National & Regional Newspapers plus several Trade Publication. The press coverage gained was around the results of the research study Carbidder conducted to 1000 car owners with a view to understanding how they use the internet when it comes to their vehicles. Findings fell into several categories


WOMEN ARE TAKING THE WHEEL

Forget the babe magnet, it’s official - women use cars to enhance their sex appeal just as much as men, according to a new study by Carbidder.com, the new online used car sales and auction site.

Research among over 1000 car owners by the company has revealed that like men, over one in ten women feel their car must impress as much as possible, 18% of women say their car has to reflect their personality and 21% are so dependent on their car that they view it as a friend – whereas just 15% of men share this view.

Women are less likely than men to see the motor as simply something to get them from A to B – only 42% of women view their car in this functional way, compared with 47% of men. In fact one in ten women say their car is their most important possession (compared with 9% of men).

When it comes to choosing a car, another myth - this time about women and colour - is exploded by the research. The top five considerations for car buyers of either sex are price, comfort, condition of bodywork, safety and miles on the clock.

62% of the women questioned would readily sacrifice colour and 67% a car’s sound system and extras, if it meant they could get a motor they really wanted at a really good price. Whereas fewer men are prepared to compromise on these features.

In contrast men are almost twice as likely as women to sacrifice a car’s performance when faced with a good deal.

The research also suggests that, contrary to popular belief, men are not necessarily more confident than women about going into dealerships. 28% overall said they found car show rooms intimidating (33% of women and 24% of men), 26% of men and women said it always felt like a hard sell, and a staggering one in five men put a visit to a car showroom on a par with a visit to the dentist. Men are more likely than women to have come away from a dealership feeling ripped off (27% vs. 22%) and only one in four of either sex has ever felt they have negotiated a great deal.

Selene Regan, founder of Carbidder.com believes her new site will help car buyers and sellers of either sex - and it will be good news for dealers too.

“We have already got 15 dealerships advertising the majority of their stock through our site. They recognise that a growing number of people want to buy online because they can see more cars, get evaluation advice, source insurance quotes all from the comfort of their home. They can work out their best price without feeling under pressure or feeling judged – and they can have some fun bidding for that dream car. “

CAR EXPERT AHEAD PROCEED WITH CAUTION!

Next time you decide to ask a car enthusiast what your car is worth or what you ought to spend on a car, tread with care. Many of them know less than you (or they) think, according to a new study by Carbidder.com, the new online used car sales and auction site.

The company researched over 1000 car owners. Of these 17% said they were good or excellent at getting a great deal when buying or selling a car -this rose to one in five among the men studied. 21% had been to car auctions and 26% said they had a good or excellent knowledge of cars – again rising to 36% among men.

Yet when these same car-savvy enthusiasts were asked to value four different second hand cars, either as a buyer or seller, few displayed the talents they had described.

The cars they were tasked with selling were a 1999 Volkswagen Golf GT TDI and a 2002 Peugeot 307 5 door hatchback. Both cars were in good condition, had full service histories and average mileage for their ages.

In both instances the participants vastly underestimated the prices the cars would secure in private sales. A massive 91% overall undervalued the Volkswagen Golf – a third reckoning it would fetch just £5,000 to £5,500. In fact in a good private sale, the car would fetch around £7,600. Even 58% of those who said their knowledge of cars was excellent, underestimated its sale value – and half the ‘good dealmakers’ in the study would have not secured its proper price if they had been driving the deal.

Similarly with the Peugeot, just 11% of those who said they had a good knowledge of cars correctly estimated that a good private sale price for the car would be around £8,400. A massive 58% were more than happy to accept far less for the car.

As car buyers the group fared little better. Asked what they would pay a private seller for a BMW M3 Convertible almost a third would pay more than £15,000 – the car’s good price at a private sale. A fifth of those who said they are excellent at getting a good deal would also pay too much.

The experts found it easier to put a price on the Renault Megane 1.6 hatchback – with 18% getting it right – but again 44% vastly over estimated its worth.

Selene Regan, founder of Carbidder.com isn’t surprised by the findings: “People find it incredibly difficult to judge cars - especially when put on the spot. There are so many factors to consider – and it’s quite an emotional subject too – some people will simply pay that bit more for a car they really like.”

According to Selene, it is through this emotion that great deals can be made on auction sites like Carbidder.com.

“Someone selling a car through a site like ours can fix a reserve price. That way they know they are going to get the minimum they want…but they also know that if their car catches the right buyer at the right moment, they could walk away with a fantastic sale price. Equally we have seen buyers come to our site and secure an unbelievable price on a dream car. It’s this thrill of a potential great deal which is driving traffic to our site.”

Carbidder.com’s research bears this out. Over 45% of the 1000 car owners studied said that the biggest advantage of buying a car online was that you could get a lower price, 21% said you could bargain more easily, 43% said you were offered more choice and one in five said you could get a good deal.

To help sellers and buyers value their vehicles prior to listing or bidding Carbidder.com features a paid for online Glasses valuation service. As a special offer, Carbidder.com is offering a free Glasses car evaluation voucher – worth £2.95 – to the first 400 people who place a bid for a car on the site.

THE MOVE TO BUYING CARS ONLINE

Our lives have well and truly shifted online according to a new study by Carbidder.com, the new online used car sales and auction site. The research among over 1000 car owners who regularly go online reveals that the Web’s reach has stretched way beyond the traditional areas of groceries, books and music.

However what’s most surprising is the way in which the Web has pervaded the lives of the motoring public

The move to buying a car online is not all together surprising as 62% are attracted by the convenience, 46% think it’s a good way to get a lower priced car while 43% like the fact that it gives them access to a greater selection of cars.

A further 43% say that online car buying is attractive as they find car dealerships a bit intimidating and one in five feel they are more able to negotiate when on the web and 46% of people equate visiting a car dealership with a visit to the dentist!

According to Selene Regan, founder or Carbidder.com, this shift towards an online life is good news for car buyers and for dealers too.

“We have already got 15 dealerships advertising the majority of their stock through our site. They recognise that a growing number of people want to buy online because they can see more cars, get evaluation advice, source insurance quotes all from the comfort of their home. They can work out their best price without feeling under pressure or feeling judged – and they can have some fun bidding for that dream car.

“And with our research showing that 27% of people will travel as far as it takes to get that great car we are opening up dealerships to a much bigger car buying market too – everyone ends up a winner!”
To make online car-buying even easier, Carbidder.com is offering a free Glasses car evaluation voucher – worth £2.95 – to the first 400 people who bid for a car on the site.

DEALERS COULD CATCH THE TRAVELLING PUBLIC

A fifth of car buyers would travel as far as needed to get a great car at a good price according to a new study by Carbidder.com, the new online used car sales and auction site.

The company studied over 1000 car owners and found that 32% would travel at least 100 miles to get a good car and many would go far further than this.

This willingness to travel means that car dealerships could sell their cars to a much wider car buying public if they harnessed the internet properly.

“Rather than being a threat, we’re showing that the Web is a massive new business opportunity for dealers” says Selene Regan, the founder of Carbidder.com, “through it dealers could reach the millions of people who now happily resort to the web when car buying.”

The company’s research bears this out. When changing a car half of the buyers studied look at online classified ads, a fifth of people already visit online trading sites while 47% look at internet-based auto publications. This move online is growing - fuelled by the number of car related services already offered on the Web. For instance 75% source insurance quotes online, 56% get journey route maps from the web. A third explore their car finance options via the internet while 16% have sourced traffic news and car valuations from the Web.
“Rather than feeling threatened by this trend, we want to help dealers capitalise on it” continues Selene Regan.

   
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